When it comes to Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen group has no dearth of prestige marques under its flagship. These models do at times compete with each other, but mostly they have a loyal customer base, which makes their existence profitable enough to justify their existence.
Bentley and Bugatti is a different ball game. Though few of us consider that both these beauties cater to the same set of customer base, their shared CEO Wolfgang Durheimer begs to differ. According to him, “The clientele between Bentley and Bugatti is remarkably different. The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht.” It might look as a little exaggeration, but the fact of the matter is that if Bentleys are meant for one percent of the total population then Bugatti’s are for the one percent of that one percent. This in itself explains how rare it is to own a Bugatti.
With Bugatti car, top speed of 431 km/h, 1,001 horsepower and the ability to zoom from 0-60 in an incredible 2.5 seconds, the one-time world’s fastest car is no doubt an object of desire. Though Bugatti has many other desirable and iconic models in its stable, Veyron is undeniably their enigmatic brand leader. These other models are slightly more affordable, but the expensive and equally exclusive Veyron has a peculiar magnetism that potential owners cannot resist. This exclusive beauty makes its potential owners wait for more than a year to get their hands on her, but no one seems to complain.
Since its inception in 2005, around 450 cars have been sold till date, but considering the base price of $1,700,000, it should not be a shocker. The elite list of prospective owners was originally led in 2005 by the wife of former VW chairman, Ferdinand Piech though now it has grown extensively. This powerhouse burns a tank full of gas in just 12 minutes once the medal is pushed to the floor and the maintenance costs hundreds of thousands of dollars annually.
People like Thomas Bscher, former chairman of Bugatti are rare who has sacrificed their slot on the waiting list because normally people go to any length to get their hands on the decade’s most desired supercar.